Vanilla is a chain of multibrand lingerie shops with 6 branches in Lebanon in the most strategic locations (ABC malls, Dunes, Metro Mall, Tripoli ) and one in Jordan (Al Baraka Mall). It is today considered among the top players in the market.
Vanilla has gone through a recent relooking by a French Consulting Company Mathema Partners and later fine-tuned by an intimate apparel consultant Claire Franks based in the UK. Today Vanilla targets the elegant, trendy end sexy lady of 25 years old and more. The new concept reflects a modernized look, a clear merchandising strategy and offers top international brands of nightwear, lingerie, swimwear, bodywear and legwear. Among these are Liliana Casanova, Wolford, Levante, Huit, Le Mystère, Vitamin A, Kiwi, Sally Jones, Pleasure State, PJ Salvage, Jezebel, and many others .
Vanilla aims to satisfy every woman’s aspirations by providing quality, variety, fashion, elegance, romance, comfort, feminity and sensuality. Vanilla is not a lady buying underwear, it is about pampering herself and escaping from daily routine whether she is a housewife, a mother or a business woman.
Vanilla, First be a woman
ABC Mall Ashrafieh
ABC Store Ashrafieh (legwear corner )
ABC Dbayeh
Dunes center Verdun
Metro Mall Maameltein
Tripoli, Nadim El Jisr
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